Valuation of a Brand and Franchise License for the Chinese Subsidiary of a European Retail Leader
Advisory Services
The Situation
NERA was retained to evaluate the brand and franchise license royalty to be charged by the Operational Company of this European retail leader to its Chinese subsidiary.
The Result
NERA advised on the structuring of the relationship and quantified the brand and franchise fee using sound economic principles. NERA relied on a comprehensive value chain analysis as well as a deep understanding of the industry and its critical success factors to map and qualify what "IP elements" a franchise license would potentially include.
