The Rise and Fall of Leaders in Personal Computer Software
7 January 1999
By Dr. Bernard Reddy with former Senior Vice President Dr. David Evans and former Vice President Dr. Albert (Nick) Nichols
A chronology of changes in leadership in the markets for microcomputer operating systems, word processors, spreadsheets, data base managers and personal finance software. Counters the argument that "network effects" or other particularities of the software market have made it possible for makers to bind consumers to inferior products.
