Why Does Microsoft Charge So Little for Windows?
7 January 1999
By Dr. Bernard Reddy with former Senior Vice President Dr. David Evans and former Vice President Dr. Albert (Nick) Nichols
Judged solely by static measures of market share, Microsoft's Windows operating system appears to be a near-monopoly. But, according to the authors, Microsoft sells Windows for a tiny fraction of the monopoly price and frequently addes new features to the software becuase it faces competition from a host of real or potential rivals operating on the periphery of the rapidly changing market.
