Effective Use of Surveys in Trademark Litigation
webcast
6 August 2013
Hosted By: The Knowledge Congress
NERA Senior Vice President Dr. Kent D. Van Liere will share his insights on the use of surveys in trademark litigation in a two-hour Knowledge Congress webcast on 6 August 2013. Surveys have been identified as significant tools in measuring the purchasing public's perception of trademarks and trade dress. Dr. Van Liere has testified on confusion, dilution, and secondary meaning with regard to trademarks and trade dress, most recently on behalf of Apple in Apple v. Samsung and on behalf of Frito-Lay in Frito-Lay v. Ralston Foods. The panel, which will also include John McKeown of Goldman, Sloan, Nash and Haber LLP, will discuss best practices and trends in the use of surveys in the courts.
Learn more and register for this webcast via The Knowledge Congress.
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