About
Samantha Iyengar is an expert in survey research and statistical sampling, with over 15 years of experience in academic and litigation contexts. She has testified at trial and in deposition on the use of surveys, sampling, and statistics in a wide range of cases, including intellectual property, mass torts, and commercial disputes. Dr. Iyengar has particular expertise in conjoint analysis and surveys.
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In the area of intellectual property, Dr. Iyengar has extensive experience conducting surveys related to disputes over trademarks, trade dress, patents, and false advertising to evaluate likelihood of confusion, secondary meaning and genericness.
Dr. Iyengar has designed, conducted and analyzed choice-based conjoint surveys in matters involving patent infringement, false advertising, and product liability claims including Lanham Act and consumer class action matters, product defect, and mislabeling claims. The results of Dr. Iyengar’s analyses have been incorporated into damages models, including the calculation of price premiums, reasonable royalties, and lost profits.
Dr. Iyengar has reviewed and designed sampling plans to select samples of documents and other records in matters related to contract and payment disputes. These sample data were analyzed to make estimates of population characteristics and margins of error.
Prior to joining NERA, Dr. Iyengar served as an Assistant Professor of Criminal Justice at the University of Michigan-Flint and Assistant Professor of Sociology at the University of Idaho, where she developed and taught courses including Methods of Social Research.
Education
- PhD and MA in sociology, University of Iowa
- MA and BA in sociology, University of Montana