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22—23 September 2020

Virtual Event

A Survey of Surveys: Tips and Traps for Trademark Survey Evidence

Sarah Butler

Hosted by: USC Gould School of Law

Splash of color

Managing Director Sarah Butler will speak at the USC Gould School of Law 2020 Virtual Intellectual Property Institute on 23 September 2020 at 11:50 am PDT. Ms. Butler’s presentation, entitled “A Survey of Surveys: Tips and Traps for Trademark Survey Evidence,” will discuss:

  • Current developments on surveys used for likelihood of confusion, dilution, fame, and secondary meaning;
  • Key attributes of various types of survesy;
  • Tips for preparing and using a persuasive, defensible survey; and
  • How to avoid common and uncommon pitfalls that may devastate a survey.