Intellectual Property

IP Survey Research, Design, and Analysis

IP Survey Research, Design, and Analysis

NERA experts often provide survey evidence in intellectual property (IP) matters. We have conducted numerous surveys establishing trademark confusion, trade dress confusion, secondary meaning, dilution, and false advertising. Our experience in IP cases spans a variety of products and services including automobiles, apparel, computers, cosmetics, entertainment, food and drink, pharmaceuticals, and sports equipment. We apply rigorous methods to address infringement, estimate damages, and provide our clients with valuations of their IP. We also assist counsel by reviewing opponents' surveys and identifying their weaknesses and methodological flaws.

NERA's experts have also designed surveys used in patent disputes and helped owners secure trademarks for their products. We are familiar with the standards to which judges hold survey evidence and design our surveys so that they meet admissibility criteria. We are knowledgeable about the thresholds required to establish proof in Lanham Act cases and are aware of the survey formats commonly used in these cases.

Name Title Location Phone Email
Dr. Christine Siegwarth Meyer Managing Director White Plains, NY +1 914 448 4119 christine.meyer@nera.com
Bryan Ray Associate Director White Plains, NY +1 914 448 4004 bryan.ray@nera.com
Dr. Stephanie Demperio Senior Consultant Washington, DC +1 202 466 9227 stephanie.demperio@nera.com
Dr. Garrett Glasgow Senior Consultant San Francisco +1 415 291 1029 garrett.glasgow@nera.com
Dr. Eugene Ericksen Affiliated Academic Philadelphia +1 215 864 3878 eugene.ericksen.affiliate@nera.com
Dr. Kent Van Liere Affiliated Consultant San Francisco +1 415 291 1000 kent.vanliere@vanliereconsulting.com
Title Type Author
Disputed Issues in Awarding Unjust Enrichment Damages in Trade Secret Cases Published Article NERA Managing Director Dr. Alan Cox and David S. Almeling, Walter Bratic, Monte Cooper, and P. Anthony Sammi
Unpacking the Economic Toolbox: How to Make Sense of Your Economic Expert’s Analysis Published Article By Sheng Li, Christine Meyer and Gabriella Monahova
The Limited Role of Analytical Approach to Reasonable Royalty Published Article Dr. Alan Cox
The Use of Surveys in Litigation: Recent Trends Working Paper By Sarah Butler and Dr. Kent Van Liere
Using Non-Probability Samples for Confusion Surveys -- Mall Intercepts and the Intern... Published Article By Dr. Eugene Ericksen
Complex Sampling for Litigation Working Paper By Dr. Eugene P. Ericksen
Use of Sample Surveys in Product Liability Litigation Published Article By Dr. Kent Van Liere
Survey Techniques for Rigorous Measurement of Damages in Trade Dress Confusion Cases Study By Dr. Alan Cox and Louis Guth
Economic Approaches to Intellectual Property Policy, Litigation, and Management Book Edited by Dr. Lauren Stiroh et al.
Rigorous Surveys for More Accurate IP Damages Published Article By Dr. Alan Cox