Intellectual Property

IP Survey Research, Design, and Analysis

IP Survey Research, Design, and Analysis

NERA experts often provide survey evidence in intellectual property (IP) matters. We have conducted numerous surveys establishing trademark confusion, trade dress confusion, secondary meaning, dilution, and false advertising. Our experience in IP cases spans a variety of products and services including automobiles, apparel, computers, cosmetics, entertainment, food and drink, pharmaceuticals, and sports equipment. We apply rigorous methods to address infringement, estimate damages, and provide our clients with valuations of their IP. We also assist counsel by reviewing opponents' surveys and identifying their weaknesses and methodological flaws.

NERA's experts have also designed surveys used in patent disputes and helped owners secure trademarks for their products. We are familiar with the standards to which judges hold survey evidence and design our surveys so that they meet admissibility criteria. We are knowledgeable about the thresholds required to establish proof in Lanham Act cases and are aware of the survey formats commonly used in these cases.

Name Title Location Phone Email
Dr. Christine Siegwarth Meyer Managing Director White Plains, NY +1 914 448 4119 christine.meyer@nera.com
Dr. Kent Van Liere Managing Director Denver
San Francisco
+1 303 357 4782
+1 415 291 1010
kent.van.liere@nera.com
Bryan Ray Associate Director White Plains, NY +1 914 448 4004 bryan.ray@nera.com
Dr. Stephanie Demperio Senior Consultant White Plains, NY +1 914 448 4153 stephanie.demperio@nera.com
Dr. Garrett Glasgow Senior Consultant San Francisco +1 415 291 1029 garrett.glasgow@nera.com
Dr. Eugene Ericksen Affiliated Academic Philadelphia +1 215 864 3878 eugene.ericksen.affiliate@nera.com