A Modern Approach to M&A

Wed Sep 19 14:12:00 EDT 2018
Dr. Elizabeth Bailey

Times have changed. Reliance on simple market shares for risk assessment of merging retailers is not enough anymore. Brick-and-mortar retailers contemplating a merger need to consider a modern approach to assessing antitrust risk. The five key areas of such an approach are 1) consumer substitution patterns, 2) online competition, 3) pricing strategies, 4) efficiencies and transaction-related store closures, and 5) traditional tools and evidence. 

Published in the September/October 2018 issue of Retail Leader, NERA Affiliated Academic Dr. Elizabeth Bailey’s article, “A Modern Approach to M&A,” redefines the competitive dynamics of the retail industry, pointing toward a dramatic change to the way regulators approach the assessment of antitrust risk.