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Willingness to Pay: How the Microeconomic Toolbox Applies to Brand Valuation	Published Article 2007-12-31	By Dr. Alexander Voegele and Richard Sedlmayr
IP Valuation Puts New Theories into Practice	Published Article 2007-01-31	By Dr. Alexander Voegele and Dr. Stuart Harshbarger et al.
How to Determine Trade Marks Royalties	Published Article 2006-12-31	By Dr. Emmanuel Llinares and Nihan Mert-Beydilli
Intellectual Property Protection in China and Valuation of Intellectual Property	Presentation 2006-12-12	By Dr. Alan Cox
US Perspectives on Marketing Intangibles and Services	Presentation 2006-12-12	By Dr. Harlow Higinbotham
How to Use Transfer Pricing to Calculate the Value of a Brand	Published Article 2005-12-15	By Alexander Voegele, Dr. Stuart Harshbarger, and Nihan Mert-Beydilli
Two Worlds Colliding? Transfer Pricing and Damages in Intellectual Property Litigation	White Paper 2005-06-15	By Dr. Phillip Beutel and Bryan Ray et al.
Transfer Prices for the Intangible Property Embodied in Products with Extraordinary Profit Potentials	Published Article 1999-10-01	By Dr. Richard Rozek et al.
Modern Methods For the Valuation of Intellectual Property	Report 1998-11-01	By Drs. Richard Rapp and Lauren Stiroh
Cross-Border Transactions Involving Intellectual Property: Valuation Under Internal Revenue Code Section 482	Published Article 1997-01-07	By Dr. Stuart Harshbarger with Dr. Anthony Barbera
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