NERA Insights Webinar | Working with Experts to Litigate Liability and Damages in False Advertising Cases


20 May 2020

What happens when an intellectual property lawyer, a survey expert, and damages expert get together to discuss the Lanham Act, puffery versus false advertising, survey evidence, and monetary remedies? You can find out.

In this free, live, one-hour CLE webinar, held on Wednesday, 20 May, at 12:00–1:00 pm EDT, NERA Director Kristopher Boushie, Associate Director Dr. Melissa Pittaoulis, and McCarter & English Partner Matthew Wright, will:

  • Review the relevant legal requirements to prove a claim of false advertising under the Lanham Act;
  • Explain how surveys can be used to prove likely confusion of customers; and
  • Examine what monetary remedies are available to those harmed by false or deceptive advertising claims under the Lanham Act.

Speakers:

Kristopher Boushie is a Director in NERA’s Intellectual Property Practice. He has more than 30 years of experience in financial and litigation consulting, with an emphasis on forensic valuation issues, and more than 25 years of experience in intellectual property matters. His expertise includes analyzing and quantifying damages in intellectual property infringement, contract disputes, distributorship terminations, antitrust, and tort claims.

Dr. Melissa Pittaoulis is an Associate Director in NERA’s Intellectual Property Practice. Dr. Pittaoulis specializes in survey research, statistical sampling, and demography. Her survey research experience includes designing questionnaires, supervising data collection, and analyzing data. As part of her survey work, Dr. Pittaoulis works with clients to select—and, if necessary, design—control stimuli to include in a survey. In addition to designing surveys, Dr. Pittaoulis also reviews and evaluates third-party surveys.

Matthew Wright, Partner at McCarter & English, is a seasoned trial lawyer with substantial experience before state and federal courts, administrative agencies, and domestic and international arbitration tribunals. He has successfully defended countless high-value actions over his career and has obtained nearly $200 million in final judgments and arbitral awards on behalf of his plaintiff clients. Mr. Wright practices in the areas of complex commercial litigation, intellectual property litigation, securities litigation, real estate and property tax litigation, unclaimed property, and unfair competition law. He represents clients across multiple industries, including hospitality, health care, government contracts, consumer products, telecommunications, consumer electronics, and the financial services sectors.

CLE:

1 CLE credit hour is approved in California. CLE credit in New York is pending approval.

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