NERA Collaboration with Digonex® Technologies Develops Dynamic Pricing System for Event Ticketing

11 May 2010

NERA Expert Michael Baye Part of Digonex Team Creating the First Fully Automated Dynamic Pricing System for the Event Ticketing Industry

New York -- NERA Economic Consulting, a leading global provider of economic advice and analysis in business, legal, and regulatory matters, collaborated with Digonex Technologies, Inc. last year to develop the Sports & Entertainment Analytical Ticketing System (SEATS), the first fully automated dynamic pricing system for event ticketing. Dr. Michael Baye, a NERA Special Consultant and Bert Elwert Professor of Business Economics & Public Policy at Indiana University's Kelley School of Business, led the NERA team that assisted in creating SEATS. Dr. Baye previously collaborated with Digonex to develop a dynamic pricing system for digital music.

SEATS allows event promoters to calculate the best price for tickets based on dozens of economic and behavioral parameters, ranging from seat quality to number of performances to overall sales patterns. NERA's Dr. Baye worked with Digonex's business and computer development team, to develop SEATS.

"By incorporating sophisticated dynamic pricing models, SEATS allows Digonex to give its customers more pricing flexibility and to increase ticket sales and optimize profitability," said Dr. Baye.

"We assembled a team of experts, including Dr. Baye, who are known for their experience in their respective fields related to event ticketing, economics, programming and tour management to create an automated system that works with our patented dynamic pricing," said Jan Eglen, PhD, CEO for Digonex. "The result is SEATS, which provides a fair-to-all solution for artists, promoters, ticket sellers and consumers."

Digonex began providing price updates to the Cleveland Cavaliers following the All-Star break, making them the first sports franchise to utilize SEATS dynamic, fan-based ticket pricing structure for individual games.

About NERA

NERA Economic Consulting ( is a global firm of experts dedicated to applying economic, finance, and quantitative principles to complex business and legal challenges. For more than six decades, we have been creating strategies, studies, reports, expert testimony, and policy recommendations for government authorities and the world’s leading law firms and corporations. We bring academic rigor, objectivity, and real-world industry experience to issues arising from competition, regulation, public policy, strategy, finance, and litigation.

NERA’s clients value our ability to apply and communicate state-of-the-art approaches clearly and convincingly, our commitment to deliver unbiased findings, and our reputation for quality and independence. Our clients rely on the integrity and skills of our unparalleled team of economists and other experts backed by the resources and reliability of one of the world’s largest economic consultancies. Continuing our legacy as the first international economic consultancy, NERA serves clients from major cities across North America, Europe, and Asia Pacific.