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Market Analysis & Strategy in the Communications Industry At A Glance
Capabilities and Services
The Telecommunications Act of 1996 in the United States and similar initiatives in other countries have opened the door to competition in markets where it was previously unknown. NERA provides economic expertise in the form of research, strategic advice, and expert testimony to help companies capitalize on the opportunities created by these changes.
Markets opened to competition present consumers and producers with new choices. Using sophisticated quantitative survey research and estimating choice models, our experts estimate how consumers will choose among different service/price/carrier configurations. We use quantitative techniques to understand price elasticities of demand, first-purchase and repeat-purchase behavior, new service diffusion, and market segmentation. Our quantitative models help clients decide which products to roll out and when, what technology to use, and what cash flow to expect. In addition, clients come to us for advice and guidance on spectrum auctions, projection of economic damages from anti-competitive conduct, and management of diverse strategic risks.