Choice Modeling At A Glance

Capabilities and Services

NERA's Choice Modeling group is a cross-sectoral team of economists who are experts in the application of choice modeling and stated preference techniques. The group combines methodological expertise with practical experience across a range of industry sectors, including health, postal services, energy, water, and transport. NERA also has in-house specialists in statistical sampling and survey design. Our team can ensure an appropriate survey design and a sample built on sound statistical principles.

The technique is an important tool across industry and within government. It breaks down a product or service into its component parts or attributes. Respondents to a survey make a number of choices, which are then used to model choices under a range of scenarios.