During a litigation on alleged unfair competition matters, the plaintiff retained NERA to provide a confusion survey.
The NERA team conducted a consumer survey to determine the similarity and likelihood of confusion of product packaging used for prescriptive and over-the-counter medicines.
Our survey was used to provide evidence to the court.
薬品業界における不正競争行為に関する裁判で原告の求めに応じ、製品パッケージの類似性・混同のおそれに関する需要者アンケート調査を実施しました。