Dr. Niraja Srinivasan



Washington, DC
Tel: +1 202 466 9290

Email: niraja.srinivasan@nera.com
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PhD in economics, The Wharton School, University of Pennsylvania
MA in public policy and management, The Wharton School, University of Pennsylvania. 


Dr. Niraja Srinivasan assists multinational companies and law firms with expert economic analysis and dispute resolution in transfer pricing for intellectual property and global supply chains, and in tax valuation audits. She has over 20 years of experience leading global transfer pricing strategy and risk mitigation for Fortune 50 companies in an extensive range of industries that include IT infrastructure manufacturing, software and digital services, consumer goods manufacturing and retail, energy services, and pharmaceutical/medical device manufacturing.

Dr. Srinivasan has deep experience in identifying, implementing, and defending cashflow-generative transfer pricing policies and operational changes in the context of corporate restructuring, M&A planning, post-deal integration, and privatization. She has negotiated numerous Advance Pricing Agreements (APA) in Asia, Europe, and North America, in addition to securing favorable audit settlements while maintaining trustworthy business-tax administration relationships. She has created world-class transfer pricing models for a variety of intercompany financial transactions including cash pools, term loans, swaps, and financial and parent guarantees.

Dr. Srinivasan joins NERA economists to help shape the future of global transfer pricing policy decisions and bring greater policy insight to NERA’s clients. She has published several articles on Pillar One of the Organisation for Economic Co-operation and Development (OECD) Unified Approach and the base erosion and profit shifting (BEPS) framework.

Dr. Srinivasan is an Adjunct Professor at Texas A&M University School of Law, where she lectures on international tax risk management with an emphasis on “going digital” high-tech business models. She is Vice-Chair of the American Bar Association Tax Section’s Transfer Pricing Committee and spearheads the Committee’s educational outreach programs. Dr. Srinivasan is a frequent speaker at tax and finance conferences and writes on topics related to taxation and transfer pricing in the digital economy.

Prior to joining NERA, Dr. Srinivasan was a Vice President in Dell Technologies’ Global Tax group. Among her other previous affiliations, she served as Director in General Electric’s M&A Tax Division and Transfer Pricing Center of Excellence, provided economic analysis and consulted on cost sharing and supply chain restructuring for PricewaterhouseCoopers LLC, and worked for the World Bank’s Industry and Energy Development Division. Dr. Srinivasan received her PhD in economics and MA in public policy and management from The Wharton School of the University of Pennsylvania.

Title Type Author
‘Coca-Cola’ vs. Section 482: Is It Time to Refresh the Regulatory Guidance? Dr. Harlow Higinbotham and Dr. Niraja Srinivasan
Going digital multinationals: Navigating economic and social imperatives in a post-pa... Published Article Niraja Srinivasan, et al.
Amount B: Facts and Circumstances Matter—Even for Routine Distributors Published Article Dr. Harlow Higinbotham, Dr. Niraja Srinivasan, Dr. Vladimir Starkov, and Nihan Mert-Beydilli
NERA Experts Offer Insight into OECD Guidance on the Transfer Pricing Implications of... Brief
NERA Experts Comment on the OECD Proposal on Pillar One Blueprint Brief Dr. Harlow Higinbotham, Dr. Vladimir Starkov, Dr. Niraja Srinivasan, Nihan Mert Beydilli, Ralph Meghames, and Dr. Emmanuel Llinares
Assessing the Transfer Pricing Treatment of COVID-19 Restructuring Published Article Dr. Yves Hervé, Dr. Niraja Srinivasan, and Philip de Homont
Transfer Pricing Challenges in the Digital Economy: A Case Study of the Internet of T... Published Article Dr. Niraja Srinivasan
Transfer Pricing Challenges in the Digital Economy: Hic Sunt Dracones? Published Article Dr. Niraja Srinivasan
Title Date Type
Global Transfer Pricing Expert Joins NERA Economic Consulting 10 September 2020 Press Release