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With today’s stringent competition in advertising, marketers view online media as an avenue to effectively promote their products. As marketers continuously search for ways to connect with their clients using this medium, they too have conquered the world of blogs and social media. But even this modern and easy way of advertising can bring you down.

On Tuesday, 4 December 2012, NERA Vice President Sarah Butler joined a panel of experts for a two-hour live webcast that addressed the most significant advertising issues in using online media. Topics covered included false advertising claims associated with online advertising, legal considerations with respect to advertising in online media, and best practices that can help companies avoid potential and costly pitfalls.

Other speakers included Lesley Anne Fair, Senior Attorney, Bureau of Consumer Protection, Federal Trade Commission; Lawrence I. Weinstein, Partner, Proskauer; Scott W. Pink, Special Counsel, DLA Piper; and Janet Cullum, Partner, Cooley LLP.

Learn more about this webcast via The Knowledge Congress.