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Since the protection of new types of trademark began in Japan, survey research has attracted the attention of Japanese practitioners as a way to demonstrate the secondary meaning of the trademark. However, it seems that too many surveys are still conducted without proper understanding of what question to ask and how to implement a controlled experiment, only to yield an unrealistic or unverifiable result.  It is important to understand the difference between claim substantiation surveys and ordinary surveys for marketing research.

In this seminar, Associate Director Dr. Naoya Kaneko, who has conducted numerous surveys in order to solve various intellectual property disputes, will explain in detail what attorneys and business indivduals should know before conducting a survey.