Experts from NERA's Transfer Pricing Practice were invited by Goodman Masson to share their insights at a transfer pricing networking luncheon in London on 13 November 2013. Dr. Emmanuel Llinares, Senior Vice President and Head of NERA's Global Transfer Pricing Practice, and Amanda Pletz, Senior Consultant, discussed their views on the importance of intangibles in the financial services sector and alternative pricing methods to be relied upon. Their presentation concluded with a Q&A session.