Evaluating the Application of Behavioral Economic Analysis and Literature to Market Practices in the US and Canada

NERA evaluated the application of behavioral economic concepts to a range of allegedly deceptive or unfair practices for well-known marketplace platforms and consumer services. In several consumer protection-related international class action litigation and law enforcement cases involving shrouded, drip, partition, and reference pricing, we evaluated how available theoretical, experiment, and field research on decision-making biases predicts consumer outcomes and damages.