Richard Marsden

Managing Director


New York City
Tel: +1 212 345 3000
Fax: +1 212 345 4650

Tel: +44 20 7659 8618
Fax: +44 20 7659 8501

Email: richard.marsden@nera.com
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MA with distinction in international political economy, University of Warwick, United Kingdom
BA in economics and international relations, University of Warwick, United Kingdom


With a team based in London and New York City, but working around the world, Mr. Marsden's practice focuses on the design of allocation mechanisms, including auctions and trading, bidding strategy, and related competition, pricing, regulatory, and public policy issues. His expertise spans multiple industries, including broadcasting, energy, mobile telephony, procurement, radio spectrum, and transport.

Mr. Marsden has 20 years of experience in microeconomics, political economy, and business consulting. He has worked for regulators and private companies in more than 40 countries across the Americas, Africa, Asia Pacific, and Europe. He has particular expertise in auction design and in applying economics to the telecommunications and media sectors.

Many of Mr. Marsden's recent projects have involved policy advice, auction design, software implementation, and bidder support related to the current wave of spectrum awards worldwide. This includes the design and implementation of combinatorial auctions (both multiple-round and sealed bid) for frequencies in Denmark, Ireland, Netherlands, Nigeria, and the UK, and SMR auctions in Belgium, Hong Kong, Norway, and Singapore. Mr. Marsden has provided strategy advice to leading incumbent operators and aspiring entrants in more than 35 spectrum auctions since 1999, including recent and forthcoming awards in Australia, Canada, Denmark, Germany, Ireland, Finland, Italy, Romania, Spain, Switzerland, New Zealand, USA, and the UK.

Prior to joining NERA, Mr. Marsden spent 10 years at DotEcon, as Director and Managing Consultant, where he was responsible for business development for auctions, public policy, and strategy projects. While there, he regularly managed projects involving teams of programmers, econometricians, academics, and technology consultants. Notably, he managed the project teams supporting Ofcom on digital dividend policy and UK spectrum auctions between 2005 and 2010. He also completed major studies for the European Commission on allocation of the digital dividend, and on spectrum trading and liberalization. Previously, he worked for Oxford Analytica as an editor and consultant, where he focused, in particular, on the Asia Pacific region.

Mr. Marsden presents and publishes frequently on the topics of auctions, the communications industry, and spectrum management and allocation. He is the co-author of a book on broadband regulation (Springer, 2005). He holds an MA with distinction in International Political Economy and a BA in Economics and International Relations from the University of Warwick, United Kingdom.

Title Type Author
Strategic Bidding in Combinatorial Clock Auctions – A Bidder Perspective Book By Richard Marsden and Dr. Soren Tang Sorensen
The Impact of High Spectrum Costs on Mobile Network Investment and Consumer Prices White Paper By Richard Marsden, Hans-Martin Ihle, and Peter Traber
Effective Spectrum Pricing: Supporting Better Quality and More Affordable Mobile Serv... Report By Richard Marsden, Dr. Bruno Soria, and Hans-Martin Ihle
Mechanisms to Incentivize Shared-Use of Spectrum Report By Richard Marsden and Hans-Martin Ihle
Modelling the GB Renewable Electricity CfD Auctions – the cost of excluding onshore w... Report By Daniel Radov, Richard Marsden, Alon Carmel, George Anstey, Sam Forrest, Konrad Borkowski, and Dr. Clemens Koenig
NERA Report on Strategic Bidding in Combinatorial Clock Auctions Regulatory Filing Richard Marsden and Soren Tang Sorensen
The US AWS Auction: The Traditional SMRA – A Long and Winding Road to the Finish Working Paper By Richard Marsden and Jonathan Pike
Updated: US 600MHz Incentive Auction Forward and Reverse Auction Rules Working Paper By Richard Marsden and Jonathan Pike
NERA Reports on Ofcom's Consultation on Annual Licence Fees for 900 MHz and 1800 MHz ... Report By Richard Marsden, Jonathan Falk, and Jonathan Pike; and Tomas Haug, Philipp Kröger, and Alexander Malanyuk
US AWS-3 Spectrum Auction: Back to Basics in Auction Design White Paper By Richard Marsden and Jonathan Pike