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Email: sarah.butler@nera.com
vCard: Download
MA in applied sociology, Temple University
MA in philosophy, Trinity College, Dublin, Ireland
BA in sociology and history, with Honors, Wellesley College
Ms. Butler is an expert in survey research, sampling, market
research, statistical analysis, and database analysis. She has applied
her expertise in a wide range of projects and litigation cases. In the
area of intellectual property, she has focused on survey research and
analysis related to trademarks, patents, and false advertising including
surveys to establish likelihood of confusion, secondary meaning, and
dilution. In the antitrust area, she has designed and evaluated surveys
offered to estimate market shares and as evidence of cross shopping
behaviors. She has also reviewed secondary market research, with a focus
on evaluating its reliability as evidence in antitrust analyses. In
antitrust, as well as the areas of water and the environment, Ms. Butler
has designed and evaluated complex willingness to pay and hypothetical
choice surveys.
In mass torts, her experience includes asbestos, tobacco, and
pharmaceuticals. She has worked extensively with large databases of
claims files to generate invoices, estimate future liabilities, and
calculate policy shares for insurer liabilities. Ms. Butler has also
examined demographic and epidemiological data for pharmaceutical
litigation. She has conducted surveys of consumers, physicians, and IT
professionals, and has designed samples using insurance records, legal
documents, real estate transactions, and radio play lists.
Prior to joining NERA, Ms. Butler worked in market research, conducting survey research, focus groups, and in-depth interviews.
Title | Date | |||
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INTA 2022 Annual Meeting Live+ | 30 April 2022 | |||
Examining the Confusion Survey Threshold in Trademark Cases | 08 March 2022 | |||
Surveys and Other Persuasive Evidence in ITC Proceedings | 12 October 2021 | |||
Food Advertising, Labeling, and Litigation Conference: For the Food and Dietary Suppl... | 28 September 2021 | |||
A Survey of Surveys: Tips and Traps for Trademark Survey Evidence | 22 September 2020 | |||
NAD Annual Conference 2019: Consumer Perception Survey Designs | 23 September 2019 | |||
"Surveys in the Brave New World" at INTA's 141st Annual Meeting | 21 May 2019 | |||
Assessing Damages in Privacy Cases | 03 November 2016 | |||
Trademark Litigation 2016: Practical Strategies | 21 April 2016 | |||
Standing in Data Privacy Class Actions: Legal & Economic Perspectives | 25 March 2016 | |||
Title | Date | Type | ||
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Census director resigns as ramp up for 2020 count begins | 10 May 2017 | Media Coverage | ||
NERA Economic Consulting Announces Officer-Level Promotions | 06 September 2012 | Press Release | ||
NERA Publishes Chinese Edition of Book Analyzing the Economics of Intellectual Proper... | 19 January 2011 | Press Release | ||
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