In recent years there has been an increase in the number of cases that have called attention to evidence based on questionnaire surveys, such as cases concerning 3D trademarks and color trademarks. Questionnaire surveys are often the key to solving problems, but judicial precedents and registration cases do not necessarily clarify what kind of surveys are effective in which cases. In this seminar, a consultant who helped with the registration of 7-Eleven’s color trademark and Cup Noodles’ positional trademark focused on the distinctiveness of trademarks and product labeling, and the risk of confusing them, to provide an in-depth explanation of practical content, such as crucial evidence-based design, to increase the value of evidence from questionnaire surveys.

Speaker: Naoya Kaneko, NERA Tokyo Office