Pricing algorithms have been around for a long time, but with growth in the quality and availability of data and the rapid advances in machine learning and artificial intelligence (AI), pricing algorithms have both become more prominent and attracted interest from antitrust agencies.
NERA Economic Consulting Associate Director Dr. Gabriella Monahova and Senior Consultant Dr. Cristián Hernández, along with Morgan Lewis Partner David Brenneman, discussed what pricing algorithms are and what they can do, what issues arise from their use in merger investigations, and how US agencies like the FTC and DOJ are approaching them.
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