On 17 March, Director Jackie Chorn will speak in the panel “Help Me Help You: Strategies Regarding Case Preparation and Damages Issues in Trademark, Likeness, and False Advertising Claims” at the USC Gould School of Law 2026 Intellectual Property Institute. Dr. Chorn will be joined by Natera Director and Principal IP Counsel Arka Chatterjee, HKA Partner John Hansen, Russ August & Kabat Partner Irene Lee, and Hemming Morse Partner Christian Tregillis to unpack the decisions litigators and in-house counsel face when pursuing remedies and developing damages estimates and analyses at different stages of litigation involving trademarks, likenesses, and false advertising. The panel of experts will share their thoughts and experiences, highlighting strategies and considerations, such as available remedies, and the evidence and evaluative steps that may be relevant and helpful to decision making for plaintiffs and defendants.