Did you know that your browser is out of date?
For the best experience we recommend upgrading to the latest version of these supported browsers:
I wish to continue viewing on my unsupported browser
NAD Annual Conference 2019: Consumer Perception Survey Designs
New York, NY
23 September 2019
- 24 September 2019
Hosted By: National Advertising Division
Managing Director Sarah Butler spoke at the 2019 National Advertising Division Annual Conference. She presented in the session titled “Consumer Perception Survey Design Safeguards & Pitfalls.” Ms. Butler has over 20 years of experience designing and conducting surveys and statistical research across a variety of industries. During the session, Ms. Butler and Martin Zwerling, Deputy Director of NAD, examined recent NAD cases in which surveys were rejected. Audience members left the session with best practices to ensure surveys are admissible, relevant, and actionable.
For more information on NERA’s Survey Research, Design, and Analysis experience, click here.
To contact us about this event, please click here.