A Survey of Surveys: Tips and Traps for Trademark Survey Evidence

Santa Monica, CA
05 October 2020 - 06 October 2020
Hosted By: USC Gould School of Law

This event has been postponed to 5 October - 6 October 2020 due to concerns surrounding the COVID-19 outbreak.

Managing Director Sarah Butler will speak at the USC Gould School of Law 2020 Intellectual Property Institute in Santa Monica, California on 6 October 2020. Ms. Butler’s presentation entitled, “A Survey of Surveys: Tips and Traps for Trademark Survey Evidence,” will discuss:

  • Current developments on surveys used for likelihood of confusion, dilution, fame, and secondary meaning;
  • Key attributes of each survey;
  • Tips for preparing and using a persuasive, defensible survey; and
  • How to avoid common or uncommon pitfalls that may devastate a survey.

For more information about the conference and a full agenda, visit the USC event website here.

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