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A Survey of Surveys: Tips and Traps for Trademark Survey Evidence
Virtual
22 September 2020
- 23 September 2020
Hosted By: USC Gould School of Law
Managing Director Sarah Butler will speak at the USC Gould School of Law 2020 Virtual Intellectual Property Institute on 23 September 2020 at 11:50 am PDT. Ms. Butler’s presentation, entitled “A Survey of Surveys: Tips and Traps for Trademark Survey Evidence,” will discuss:
- Current developments on surveys used for likelihood of confusion, dilution, fame, and secondary meaning;
- Key attributes of various types of survesy;
- Tips for preparing and using a persuasive, defensible survey; and
- How to avoid common and uncommon pitfalls that may devastate a survey.
For more information about the conference and a full agenda, visit the USC event website here.
To contact us about this event, please click here.