Managing Director Sarah Butler will speak at the USC Gould School of Law 2020 Virtual Intellectual Property Institute on 23 September 2020 at 11:50 am PDT. Ms. Butler’s presentation, entitled “A Survey of Surveys: Tips and Traps for Trademark Survey Evidence,” will discuss:

• Current developments on surveys used for likelihood of confusion, dilution, fame, and secondary meaning;
• Key attributes of various types of survesy;
• Tips for preparing and using a persuasive, defensible survey; and
• How to avoid common and uncommon pitfalls that may devastate a survey.