Communications, Media, and Internet

Spectrum Auctions

Spectrum Auctions

NERA's communications networks and media experts are recognized leaders in spectrum auctions and sales of other communications assets, such as broadcast licenses, sports rights, and corporate asset transfers. We have been involved in dozens of spectrum auctions around the world, working either for government sellers or private bidders, and have an exceptional record of delivering the best obtainable outcomes for our clients.

Our auction experts utilize techniques derived from running and observing many hundreds of auctions, as well as academic research on game theory.  We are familiar with all types of award formats, and our experts have been involved in developing new rules and launching innovative formats, such as the combinatorial clock auction. We also integrate this knowledge with traditional corporate finance methods in order to help bidders develop and execute bidding strategies.

For sellers, we provide support on every aspect of the auction process, from product design and marketing through to detailed bidding rules and software implementation. The types of services that we offer include:

  • Auction project management
  • Industry modeling and benchmarking
  • Product design
  • Auction format, bidding rules, and procedures
  • Marketing and awareness raising
  • Holding consultations and drafting the information memorandum
  • Software design, testing, and implementation
  • Running the auction

For bidders, we provide advice on all phases of the auction, including:

  • Consultation response and rules advocacy
  • Bid strategy and client team education
  • Competitor analysis and asset valuation
  • Auction simulations and practice gaming
  • Software to simulate auctions and analyze bidding behavior
  • Support with internal governance and logistics
  • On-site advice on bid decisions throughout the auction

We offer an inter-disciplinary approach, partnering with network engineers, lawyers, and industry specialists as appropriate to each assignment. Together with our sister company, Oliver Wyman, NERA can also place our auction advice in the context of broader corporate strategy and long-term competitive dynamics. The combined expertise of spectrum economists and management consultants offers our clients a comprehensive and unique service package.

Name Title Location Phone Email
Dr. Christian Dippon Managing Director
Chair of NERA's Global Energy, Environment, Communications & Infrastructure Practice
Washington, DC
New York City
+1 202 466 9270
+1 212 345 1732
Dr. Jeffrey A. Eisenach Managing Director
Co-Chair, Communications, Media, and Internet Practice
Washington, DC
+1 202 448 9029
+44 20 7659 8500
Dr. Richard Hern Managing Director London
+44 20 7659 8582
+49 30 700 1506 01
Richard Marsden Managing Director New York City
+1 212 345 3000
+44 20 7659 8618
James Mellsop Managing Director
Chair of NERA's Global Antitrust and Competition Practice
+64 9 928 3290
+64 4 819 2550
+61 2 8864 6536
Kevin Counsell Associate Director Wellington
+64 4 819 2551
+61 2 8864 7235
Dr. Soren Tang Sorensen Associate Director London +44 7775 018622
Dr. Alan Cox Affiliated Consultant San Francisco +1 415 291 1000
Dr. Lewis Evans Affiliated Academic Wellington +64 4 474 1320
Dr. Chantale LaCasse Affiliated Consultant Washington, DC
+1 202 466 9218
+1 416 868 7314
Title Type Author
Collaboration and Combination Due to 5G: Unlocking Investment or Reducing Competition... Published Article Dr. Will Taylor and Adrien Cervera-Jackson
Recent Trends in Virtual Currency Regulation, Enforcement, and Litigation White Paper Dr. Sharon Brown-Hruska, et. al.
Strategic Bidding in Combinatorial Clock Auctions – A Bidder Perspective Book By Richard Marsden and Dr. Soren Tang Sorensen
The Impact of High Spectrum Costs on Mobile Network Investment and Consumer Prices White Paper By Richard Marsden, Hans-Martin Ihle, and Peter Traber
Effective Spectrum Pricing: Supporting Better Quality and More Affordable Mobile Serv... Report By Richard Marsden, Dr. Bruno Soria, and Hans-Martin Ihle
Mechanisms to Incentivize Shared-Use of Spectrum Report By Richard Marsden and Hans-Martin Ihle
Updated: US 600MHz Incentive Auction Forward and Reverse Auction Rules Working Paper By Richard Marsden and Jonathan Pike
US AWS-3 Spectrum Auction: Back to Basics in Auction Design White Paper By Richard Marsden and Jonathan Pike
US 600MHz Incentive Auction: Reverse Auction Rules & Forward Auction Rules Topic By Richard Marsden and Jonathan Pike
Local and Regional Licensing for the US 600 MHz Band (Incentive Auction) Report By Richard Marsden, Dr. Chantale LaCasse, and Jonathan Pike