Survey Research, Design, and Analysis

Survey Research and Design in Product Liability

NERA economists use quantitative research, choice models and other survey techniques to reach conclusions in a range of disputed issues -- such as market definition, claiming rates and product defects analysis in mass torts, claimed theft of trade secrets and Lanham Act claims of alleged trademark infringement or false advertising. Our surveys can help identify how consumers choose among service or product configurations, which attributes sway purchase decisions or whether certain names or designs have achieved meaning in the marketplace.

Our expert statisticians and economists combine a deep knowledge of sampling techniques, survey administration and analyzing complex sets of data with a firm grounding in econometric principles and practice. NERA consultants help clients in industries including automotive, healthcare, entertainment, consumer products, software and food products, among others. Our work ranges from short-deadline sampling assignments and constructive critiques of existing surveys to rigorous survey projects that successfully resolve multimillion-dollar lawsuits.