Bidder Support in Auctions

Bidder Support in Auctions

NERA consultants have advised bidders in auctions across many different industry sectors and countries. Because we are experts in auction design, we understand the risks that bidders are exposed to under specific auction formats and rules, and the ways of mitigating them.

We are typically engaged for high stakes auctions where bidders face either complex rules or strategic complexity in determining their bid levels and tactics. Even apparently simple auction formats, such as sealed bids or ascending bid processes, often create strategic challenges for bidders, as the best bid strategy may depend on the behavior of rivals. We use tools such as game theory and probability analysis to help our clients develop optimal strategies and react flexibly to rivals. We are adept at explaining complex rules, picking out flaws in design, and identifying strategic risks and opportunities.

The types of services that we offer include:

  • Management of bid processes, including drafting responses to auction documents such as government consultations and company RFQs.
  • License or product valuation and price benchmarking.
  • Competitor analysis.
  • Developing and executing a bid strategy.
  • Provision of software for training the bid team and for tracking complex auctions.
  • Advice on bid team logistics and internal governance processes.
  • Real-time strategy advice and related support to the bid team throughout the auction.
Name Title Location Phone Email
Dr. Christian Dippon Senior Managing Director
Chair of NERA's Global Energy, Environment, Communications & Infrastructure Practice
Washington, DC
New York City
+1 202 466 9270
+1 212 345 1732
Richard Marsden Senior Managing Director New York City
+1 212 345 3000
+44 20 7659 8618
James Mellsop Senior Managing Director
Chair of NERA's Global Antitrust and Competition Practice
+64 9 928 3290
+64 4 819 2550
+61 2 8864 6536
Dr. Soren Tang Sorensen Managing Director London +44 7775 018622
Title Type Author
Estimation in English Auctions with Unobserved Heterogeneity Published Article Dr. Cristián Hernández
Strategic Bidding in Combinatorial Clock Auctions – A Bidder Perspective Book Richard Marsden and Dr. Soren Tang Sorensen
Global Trends in Spectrum Auctions and Implications for the Americas Presentation Dr. Chantale LaCasse and Richard Marsden
Regulatory Policy Goals and Spectrum Auction Design: Lessons from the Canadian AWS Au... Report Dr. Christian Dippon
Portable Entitlements: Unlikely to Resolve Transition Dilemma Published Article Dr. Hethie Parmesano
The Google IPO Auction: Bidding Strategies for Institutional Investors Brief By Dr. Soren Tang Sorensen with former NERA Associate Director Dr. Philip Kalmus
Central Resource Adequacy Markets For PJM, NY-ISO AND NE-ISO Report Dr. Chantale LaCasse, Eugene Meehan, et al.
Comments on the Presentation of Mason Communications to the BFWA Consultative Group o... Report Dr. Soren Tang Sorensen, et al.
Developing a Capacity Payment Mechanism in Italy Published Article By Hamish Fraser and Dr. Francesco Lo Passo
US Blackout Illuminates Problems Published Article By Hamish Fraser