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Trade dress refers to the "look" or "appearance" of a product (as opposed to a "trademark," which refers specifically to the name or logo of the product). A company may claim that another company has misappropriated its product's trade dress. NERA experts have been asked to assess damages from this claimed infringement, including, for example, the trade dress owner's actual loss or the accused infringer's unjust gains. NERA economists evaluate alternatives to the alleged behavior, taking into account other relevant factors that may influence consumers’ purchase decisions, to provide accurate assessments of the incremental value of the trade dress at issue. In so doing, our experts isolate the market effects of the specific claims through a careful analysis of company data and documents, market information, and survey and statistical analyses.
Title | Date | |||
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INTA 2022 Annual Meeting Live+ | 30 April 2022 | |||
NYC Bar Antitrust & Trade Regulation Committee Meeting | 13 April 2022 | |||
Developments in Pharma Antitrust: Evolution or Revolution? | 24 January 2022 | |||
AIPLA Trade Secret Summit | 09 November 2021 | |||
NABE Tech Economics Conference | 08 November 2021 | |||
Surveys and Other Persuasive Evidence in ITC Proceedings | 12 October 2021 | |||
Claim Substantiation and Advertising Perception Surveys | 07 October 2021 | |||
Pocket MBA 2021: Finance for Lawyers | 28 September 2021 | |||
“Booking” a Domain Name: Surveys, Genericism in Trademarks, and the USPTO | 28 September 2021 | |||
NERA Insights Webinar | Pay What? Arbitrating Disputes in Pharmaceutical Contracts | 27 July 2021 | |||
Title | Date | Type | ||
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NERA Economic Consulting Announces Senior-Level Promotions | 28 July 2022 | Press Release | ||
NERA Experts Promoted to Associate Director, Senior Consultant, and Consultant | 23 March 2022 | Press Release | ||
NERA Experts Promoted to Managing Director and Director | 15 February 2022 | Press Release | ||
NERA Expert Named in CPA Practice Advisor’s “40 Under 40” | 22 October 2021 | Press Release | ||
NERA Experts Recognized in Who’s Who Legal: Commercial Litigation 2021 | 01 July 2021 | Press Release | ||
NERA Experts Recognized in Who’s Who Legal 2021 | 01 June 2021 | Press Release | ||
NERA Economic Consulting Announces Senior-Level Promotions | 23 February 2021 | Press Release | ||
Steadfast in Uncertain Times: How NERA Is Responding | 16 April 2020 | Press Release | ||
Ten NERA Experts Included in Who’s Who Legal Arbitration 2020 | 17 December 2019 | Press Release | ||
Valuation Expert Kristopher Boushie Rejoins NERA’s Intellectual Property Practice | 12 December 2019 | Press Release | ||