Intellectual Property

Trademark Infringement and Damages

Trademark Infringement and Damages

NERA is frequently retained to assess damages in trademark infringement matters. In these types of cases, we may calculate the plaintiff's actual loss and/or the defendant's unjust enrichment from the alleged infringement. NERA has also undertaken surveys to establish certain liability issues in those cases including, for example, the extent to which the trademark at issue has achieved secondary meaning in the marketplace, and/or the degree of confusion caused by alleged infringement.
 
Our experts isolate the market effects of the specific claims at issue through a careful analysis of company data and documents, market information, and survey and statistical analyses. NERA economists evaluate alternatives to the alleged behavior, taking into account other relevant factors that influence consumers’ purchase decisions, to provide accurate assessments of the incremental value and competitive effects of the alleged behavior. We also collect and evaluate survey evidence designed to satisfy admissibility criteria and provide unbiased evidence of confusion, secondary meaning, and damages.

Name Title Location Phone Email
Bradley A. Heys Senior Managing Director Toronto
New York City
+1 416 868 7312
+1 212 345 3000
brad.heys@nera.com
Dr. Hiroaki Ishigaki Senior Managing Director Tokyo +81 3 6871 7041 hiroaki.ishigaki@nera.com
Dr. Christine Siegwarth Meyer Senior Managing Director
Chair of NERA's Intellectual Property Practice
White Plains, NY +1 914 448 4119 christine.meyer@nera.com
Dr. Chetan Sanghvi Senior Managing Director Washington, DC +1 202 466 9240 chetan.sanghvi@nera.com
Dr. Lauren Stiroh Senior Managing Director White Plains, NY +1 914 448 4143 lauren.stiroh@nera.com
Dr. David Blackburn Managing Director Washington, DC +1 202 466 9264 david.blackburn@nera.com
Bryan Ray Director White Plains, NY +1 914 448 4004 bryan.ray@nera.com
Mark L. Berenblut Affiliated Consultant Toronto
New York City
London
+1 416 868 7311
+1 917 475 0020
+44 20 3769 1096
mark.berenblut.affiliate@nera.com
Dr. Kent Van Liere Affiliated Consultant San Francisco +1 415 291 1000 kent.vanliere@vanliereconsulting.com
Title Type Author
Supply-Side Data Can Help Product Defect Damages Models Published Article Dr. Daniel Werner
Patent Valuation Using Citations: A Review and Sensitivity Analysis Published Article Dr. Daniel Werner et al.
Tools of Trade—An Introduction to Trade Secret Valuation in Litigation Published Article Kristopher Boushie
Privacy, Pricing, and the Value of Consumer Data: The Complex Nature of the CCPA’s No... Published Article Lawrence Wu
Survey Response Bias and the ‘Privacy Paradox’ Published Article Sarah Butler, Dr. Garrett Glasgow, and Dr. Samantha Iyengar
Latest Daubert Cases, Econ Studies Hold IP Damages Lessons Published Article Dr. Daniel Werner
Disputed Issues in Awarding Unjust Enrichment Damages in Trade Secret Cases Published Article NERA Managing Director Dr. Alan Cox and David S. Almeling, Walter Bratic, Monte Cooper, and P. Anthony Sammi
Unpacking the Economic Toolbox: How to Make Sense of Your Economic Expert’s Analysis Published Article Sheng Li, Christine Meyer and Gabriella Monahova
The Limited Role of Analytical Approach to Reasonable Royalty Published Article Dr. Alan Cox
The Use of Surveys in Litigation: Recent Trends Working Paper By Sarah Butler and Dr. Kent Van Liere