Director Mike LeGower will speak at the 2025 Association of National Advertisers’ Masters of Advertising Law Conference on 3 November in Chicago. Dr. LeGower, an FTC alumnus, will discuss the FTC’s thoughts on the substantiation of marketing claims, focusing on green claims. He will also provide insights on how to defend litigation challenges tied to misleading environmental claims and the latest practical strategies for safely navigating the evolving green marketing landscape during a panel focused on sustainability and recycling claims.