American Flag

Antitrust and Competition

Horizontal and Vertical Agreements

Horizontal and Vertical Agreements

NERA's antitrust experts have assessed the economic rationales and effects of horizontal and vertical agreements across the globe. In the US, NERA experts have analyzed the competitive implications of agreements in industries as diverse as pet food, soft drinks, software, industrial products, coal, and franchising (including, for example, restaurants, tools, and professional sports). We assess the competitive impact of practices such as territorial exclusivity, cooperative advertising programs, exclusive dealing, and resale price maintenance. Our analyses have been presented to federal and state investigative agencies and in Federal and state courts.

NERA's European competition team is at the forefront in pushing for a more rigorous economic approach to the assessment of horizontal and vertical agreements. Our experts have analyzed the economic impact of numerous agreements between firms at different levels of the supply chain, including selective distribution, exclusive distribution, exclusive dealing, and the impact of recommended retail prices. NERA economists play an important ongoing role in this evolving area of European competition policy.

Name Title Location Phone Email
Dr. Lawrence Wu President San Francisco +1 415 291 1007 lawrence.wu@nera.com
Dr. Sumanth Addanki Managing Director White Plains, NY +1 914 448 4060 sumanth.addanki@nera.com
Dr. Jeffrey A. Eisenach Managing Director
Co-Chair, Communications, Media, and Internet Practice 		Washington, DC
London 		+1 202 448 9029
+44 20 7659 8500 		jeff.eisenach@nera.com
Dr. Graeme Hunter Managing Director New York City +1 212 345 7724 graeme.hunter@nera.com
Dr. Hiroaki Ishigaki Managing Director Tokyo +81 3 6871 7041 hiroaki.ishigaki@nera.com
James Mellsop Managing Director Auckland
Wellington
Sydney 		+64 9 928 3290
+64 4 819 2550
+61 2 8864 6536 		james.mellsop@nera.com
Dr. Christine Siegwarth Meyer Managing Director
Chair of NERA's Intellectual Property Practice 		White Plains, NY +1 914 448 4119 christine.meyer@nera.com
Dr. Chetan Sanghvi Managing Director Washington, DC +1 202 466 9240 chetan.sanghvi@nera.com
Dr. Ramsey Shehadeh Managing Director New York City +1 212 345 6089 ramsey.shehadeh@nera.com
Dr. Lauren Stiroh Managing Director
Chair of NERA's Global Antitrust and Competition Practice 		White Plains, NY +1 914 448 4143 lauren.stiroh@nera.com
Dr. Timothy Watts Managing Director New York City +1 212 345 1939 timothy.watts@nera.com
Grant Saggers Director London +44 20 7659 8802 grant.saggers@nera.com
Dr. Nicola Tosini Director Berlin
Brussels
Milan 		+49 30 700 1506 70
+32 2 674 88 17
+39 345 3942428 		nicola.tosini@nera.com
Kevin Counsell Associate Director Wellington
Sydney 		+64 4 819 2551
+61 2 8864 7235 		kevin.counsell@nera.com
Dr. Stephanie Demperio Associate Director Washington, DC +1 202 466 9227 stephanie.demperio@nera.com
Dr. Garrett Glasgow Associate Director San Francisco +1 415 291 1029 garrett.glasgow@nera.com
Bryan Ray Associate Director White Plains, NY +1 914 448 4004 bryan.ray@nera.com
Dr. Will Taylor Associate Director Auckland
Sydney 		+64 9 928 3292
+61 2 8864 6535 		will.taylor@nera.com
Dr. Elizabeth M. Bailey Affiliated Academic San Francisco +1 415 291 1041 elizabeth.bailey_affiliate@nera.com
Dr. Michael Baye Affiliated Academic Washington, DC +1 202 466 9298 michael.baye.affiliate@NERA.com
Prof. Dr. Marc Ivaldi Affiliated Academic Paris
Brussels
London 		+33 1 70 75 01 90
+32 2 282 4340
+44 20 7659 8500 		marc.ivaldi.affiliate@nera.com
Dr. Alan Cox Affiliated Consultant San Francisco +1 415 291 1000 alan.cox.affiliate@nera.com
Dr. Andrew Joskow Affiliated Consultant Washington, DC +1 202 466 3510 andrew.joskow.affiliate@nera.com
Dr. Alyssa Lutz Affiliated Consultant Los Angeles +1 714 545 3000 alyssa.lutz@nera.com
Linda McLaughlin Affiliated Consultant New York City +1 212 345 5340 linda.mclaughlin.affiliate@nera.com
Todd Morrison Affiliated Consultant Washington, DC +1 202 466 9213 todd.morrison.affiliate@nera.com
Title Type Author
Summary of Recent Antitrust Complaints Against Facebook Brief Dr. Max Perez Leon
NERA Experts Comment on the OECD Proposal on Pillar One Blueprint Brief Dr. Harlow Higinbotham, Dr. Vladimir Starkov, Dr. Niraja Srinivasan, Nihan Mert Beydilli, Ralph Meghames, and Dr. Emmanuel Llinares
Antitrust Considerations in Payments Published Article Dr. Ling Ling Ang, Dr. Will Taylor, and Dr. Max Perez Leon
Consumer Welfare and Privacy in Antitrust Cases Published Article Dr. Garrett Glasgow and Dr. Chris Stomberg
Effects of Competition Law on Innovation Published Article Bryan Ray
Women & Antitrust: Voices from the Field Book Dr. Lauren Stiroh et al
On the Consistency of the European Commission’s Remedies Practice Published Article Benjamin Loertscher, et al
Privacy, Pricing, and the Value of Consumer Data: The Complex Nature of the CCPA’s No... Published Article Lawrence Wu
The Role of Fixed Cost Savings in Merger Analysis White Paper James Mellsop
Report on the Digital Economy Book Dr. Ai Deng, Dr. James Cooper, Dr. Michael Baye, and Prof. Jeffrey Prince